Hawaiian Airlines Gone!

…what “HA” Gone Will Mean for Hawaii Tourism, Alaska Airlines, Southwest Airlines & The Aloha Spirit

The acquisition of Hawaiian Airlines by Alaska Air marks a major milestone in the aviation industry.

What about flying to Paradise?

With this deal, Alaska Air aims to expand its reach and establish a stronger presence in the lucrative Hawaiian market, also connecting Hawaii with new large domestic and international markets.

This strategic move will allow Alaska Air to tap into the growing tourism industry in Hawaii, attracting both leisure and business travelers.

The acquisition is expected to bring synergies and operational efficiencies, benefiting both airlines and their customers.

Together, Alaska Air and Hawaiian Airlines will create a formidable force in the Pacific region, offering enhanced connectivity and a wider range of travel options.

Alaska Airlines will pay $18.00 per Hawaiian Airlines Share, making it a 1.9 billion Dollar sale for an airline that many said is the spirit of Aloha, and represents the magic of Hawaii, its culture, and hospitality.

Will the magic in the air be all lost gradually in another giant airline merge?

Alaska Airlines will acquire Hawaiian Airlines in a $1.9 billion deal, the companies announced today.

Hawaiian Airlines And Alaska Airlines boards approved this deal. Now it is to regulatory approvals.

The deal is expected to close in the first quarter of 2024, but it will take up to a year to align all aspects of this merger. The combined organization will be based in Seattle.

The CEO of Alaska Airlines

CEO Ben Minicucci, the CEO of Alaska Airlines will be in charge of this new merged airline.

He explains on his LinkedIn

At Alaska Airlines, our purpose is creating an airline people love. For me personally, I can honestly say that I love this airline for what it stands for, what we do, and how we do it. We have an amazing group of people who live our values every day and distinguish our company from so many others.

Alaska Airlines + Hawaiian Airlines: Local Care, Global Reach. Our two airlines are powered by incredible employees, with 90+ year legacies and values grounded in caring for the special places and people that we serve. This is an exciting next step in our journey to elevate the travel experience and expand options for guests.

Alaska Airlines and Hawaiian Airlines have an image

Both Alaska Airlines, but more so Hawaiian Airlines are known for enhanced cabin service on their routes, but the special Hawaiian hospitality will be difficult to make Alaska style.

“We have a longstanding and deep respect for Hawaiian Airlines, for their role as a top employer in Hawaii, and for how their brand and people carry the warm culture of aloha around the globe.”, Minicucci said.

Peter Ingram, Hawaiian Airlines’ president, and CEO, responded: “Since 1929, Hawaiian Airlines has been an integral part of life in Hawaii, and together with Alaska Airlines we will be able to deliver more for our guests, employees, and the communities that we serve.

The Hawaiian Airliines old Monopoly

Hawaiian Airlines had an almost monopoly on the interisland market in the Aloha State, when Aloha Airlines went out of business.

Hawaii, Island Air closed in 2017 it had a stand in the business and visitors industry for 37 years. 13% of the Interisland Airline traffic with codeshare and frequent flyer program agreements on United Airlines.

SOURCE: Hawaiian Airlines Gone!